Can I use my WhatsApp Business App on phone while connected to PipeOne using the official API?
No, it is not possible to use the WhatsApp Business app on your phone while the same account is connected to an app like PipeOne using the official WhatsApp Business API. This limitation exists due to fundamental differences in how these platforms operate and Meta’s infrastructure design.
The migration process
Migrating from the WhatsApp Business app to the WhatsApp Business API is a one-way process with no path back to the app-based system. Once migrated, your former WhatsApp Business app cannot be used with that number anymore. You will need to create a new account. Read more about this process.
During migration, incoming messages are queued by WhatsApp servers and delivered after successful migration, ensuring no messages are lost. However, your existing chat history cannot be imported to the API platform. You’ll essentially be starting fresh with your conversations while maintaining your phone number identity.
Why this limitation exists
There are several technical and business reasons for this limitation:
1. Different infrastructure:
The WhatsApp Business app and API operate on separate technical infrastructures designed for different scales of operation.
2. Security considerations:
Having the same number accessible through multiple entry points simultaneously would create security vulnerabilities.
3. Business model differentiation:
Meta has designed these as distinct products targeting different business segments - the app for small businesses and the API for medium to large organizations.
4. Data synchronization challenges:
Real-time synchronization between the app and API would require significant technical resources that would complicate the platform.
The future: WhatsApp Business coexistence
A new Meta’s development is expected to address this limitation. WhatsApp has introduced a “Coexistence” model that allows businesses to connect their WhatsApp Business app to the Cloud API. It is currently a beta feature and is not yet available to all users.
This coexistence model solves a major pain point for businesses by eliminating the need to choose between the app and API. It allows for a more flexible approach where businesses can scale their WhatsApp operations without losing the familiar interface and data they rely on.