The verification badge on WhatsApp Business is a mark that indicates a company is aknowledged. However, it is granted only to well-established brands or companies in the market, as defined by Meta. It's important not to confuse this badge with business authenticity, as it represents more the notability of the brand.

Requirements to request the badge

Those are the requirements to request the badge:

Share articles from renowned publications: Provide five articles from recognized publications that mention your company's name. Examples include the Wall Street Journal, Reuters, Business Insider, etc.
Justification of brand notability: Justify why your brand is consolidated in Brazil, highlighting a network with multiple branches, awards, and market recognition.

Application process

If you meet the requirements, you can proceed with the application. Meta carefully reviews each request, and the process may take a few days. During this time, you can continue using your WhatsApp Business account normally.

Difference between verification badge and authenticity

The verification badge on WhatsApp is often confused with authenticity. Unlike Instagram, where the verification badge can be obtained through authenticity verification and payment, WhatsApp reserves its verification badge exclusively for well-established brands.

Denied Requests

Businesses can continue to expand their presence and wait 30 days before submitting another request for an Official Business Account.

Verification badge on WhatsApp Business

Requirements to request the badge

Application process

Difference between verification badge and authenticity

Denied Requests