5-star ratings concept
The 5 star ratings is an engagement-based metric that is automatic. It helps to identify and prioritize contacts based on their interaction level with your company. Here's a detailed explanation of how these ratings work:
About contact ratings
Contact ratings are provided on a scale of zero to five stars to make it easier for you to engage with your most active customers. The ratings are defined as follows:
0 Stars: New contact. No message sent or received, or invalid phone number.
1 Star: No engagement. At least one message sent in any channel, but no message received.
2 Stars: Contact validated. At least one message received in any channel.
3 Stars: Low engagement. At least one interaction on the same day with your agents.
4 Stars: Moderate engagement. 90% of all interactions happened within 2 hours.
5 Stars: High engagement. 90% of all interactions happened within 30 minutes.
These ratings help to identify which contacts are most actively interacting with your company, allowing you to prioritize and optimize your engagement strategies.
How it helps
The 5 Star Ratings system empowers your company to segment contacts directly on the bulk messaging screen. This means you can send targeted campaigns specifically to those who are most engaged, for example, increasing the relevance and effectiveness of your communications.
With this system, you can maximize campaign results, improve customer relationships, and optimize your marketing efforts.